Big Data - New Rules of the Game

Big Data is like water, fire and earth. Just like water, Big Data is continuously flowing, but if mismanaged, it can burn you like fire. And just like earth, it provides a platform for prosperity and growth. But as more and more personal data is being circulated, stored and disseminated, the risk of privacy breach is becoming a global issue.

I recently met a friend who talked about an interesting incident:

I do not use Whatsapp, and I have not even downloaded it nor tried it. However, one day I got a text message from my wife saying that I should download Whatsapp. Later that day I mention the text message to my wife, and she claims never to have sent that message. I got really curious about what had happened and felt perplexed about the whole situation.’

Who sent that message? Should situations like these present themselves, even though every human has a right to privacy under the European Convention of Human Rights Article 8?

As it occurs, when you agree to the terms and conditions before using Whatsapp, one of the over 5,000 legal clauses state that the company has the right to use your mobile phone’s contact list for advertising and marketing purposes. Thus, there is nothing illegal about what Whatsapp is doing, even though it might make you feel like your privacy has been compromised.

With the accelerated generation of new public and private data, the existing data sets become increasingly more valuable, and as the cost of data acquisition and data mining is getting lower, a new wave of legal and ethical issues emerge; who actually owns the data and for what purpose can it be used? The ethical problems arise when data owners differ from data users enabling the modification and distortion of the content and function of the original data. From a legal point of view, things get more complex, because the extrapolated data belongs to the one who has performed the analysis.


As the data is generated and refined under proprietary methods, the entity performing the value-adding analysis becomes the owner of the data and should be able to trace the information back to its original source. The fact remains that data is global but the governing bodies of law differ from country to country relating to different types of data and how the data is being used. It is a fair assumption that law will always trail the advancements in technology.

As Adam Rose, an information lawyer at Mishcon de Reya in London, says, 'data protection law seeks to make the data controller (who decides the purpose for which data is collected) act responsibly towards the data subject (the individual whose data is being processed) – as with many areas of technology law, legislators always struggle to keep up with fast moving tech, and Big Data and the Internet of Things are definitely challenging the boundaries of the current legal framework.'

The data analytics market is growing rapidly as companies develop in-house capabilities or out-source analysis to external providers. The benefits for corporations leveraging Big Data are 1) generation of new business insights, 2) improving businesses’ core operations, 3) improving the decision-making process, and 4) being able to leverage changing value chains. As a result, companies are able to deliver better value for customers and navigate more efficiently through a global landscape where industry borders are shifting. As data analytics plays an increasingly important part in profitability, effectively every company becomes a tech company.

Apart from the risk of privacy breach, for the consumer, this is a good thing, because it is bringing us nearer to the companies by allowing us to seamlessly interact and engage with our service providers. The consumer develops growing expectations to receive personalised and targeted communication through the channel of their choice. We organise our lives through our mobile phones and consequently, create new patterns of consumption, which in turn will develop new innovative business models designed to satisfy the evolving set of customer needs. If anything, Big Data empowers the customer by supporting the way we want to live our lives.

Big Data is a broad concept meaning everything and nothing at the same time. It presents great opportunities for companies and consumers alike, but also raises risks of non-compliance and privacy issues. As we cannot escape the Big Data trend, we should think pragmatically and learn to live by it and foster it for the greater good. This means that companies should focus on data compliance and transparency of information sharing, and consumers should be wary of how their personal data can be used for and educate themselves about privacy control. To simplify, here are three things that individuals should do to protect their personal data:

1) Get a secure connection through a VPN protector utilising a third party server
2) Use Disconnect or Mozilla’s Lightbeam, and
3) Avoid free wifi networks as they collect consumer data for free.

Comments

  1. Yes! I knew about this but WhatsApp also makes its users sure through end-to-end encryption. All the private data and chats are saved and nobody has access to it, except for the user. No matter if you emotionally blackmail your teacher, or get cheap dissertation help online, your secrets are safe hahah!

    ReplyDelete
  2. I am a creative content writer, and I am planning to enroll myself in a course to get some skills in big data analysis. Because, big data is the name of the game! Yes, I love creative writing, but to take my career to the next level, I have to learn some additional skills, and big data analysis is a good one, in my opinion.

    ReplyDelete
  3. I think we all need a lot more information about big data, and the set of skills required to get into this area. I am a student and I have always been fascinated with big data. I am planning to take a proper course on this topic, for that I will have to Pay To Do My Assignment and complete my homework. I don’t want to be stuck with coursework that will hold me back for achieving my dreams.

    ReplyDelete
  4. I work realistically and nowadays I am reducing my law Easy Writer but I have some issues in my PC which is related to my hardware. I want to get a new hard drive and put all my data in it. And I install my new game so I can play in my free time


    ReplyDelete
  5. We provide professional handyman service in Dubai. Including plumbing, electrical, ac repair and installations. best painting services in dubai

    ReplyDelete
  6. I will always let you and your words become part of my day because you never know how much you make my day happier and more complete. There are even times when I feel so down but I will feel better right after checking gadetearth your blogs. You have made me feel so good about myself all the time and please know that I do appreciate everything that you have.gadetearth

    ReplyDelete
  7. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me.dissertation help online UK

    ReplyDelete
  8. Great blog ! I am impressed with suggestions of author. handyman ottawa

    ReplyDelete
  9. I believe we all need a lot more information on big data and the abilities required to work in this field. I am a provider ofbackend development servicess
    , and I have always been attracted with big data. Continue to share and keep us updated. Please also share more articles with us. Thank you kindly.

    ReplyDelete



  10. as reading some of your content on this website and I conceive this internet site is really informative ! Keep on putting up. If you're looking for the best buy blouse online in the world this list has something for everybody!buy blouse online

    ReplyDelete
  11. Very interesting to read this forum thread I would like to thank you for the efforts you had made in writing this awesome thread post about pain relief medicine, visit my page.Buy smart home products

    ReplyDelete
  12. This new idea and new rules of the game is too much amazing and good. Thanks for sharing this article. Now it's time to avail luxury airport transfer for more information.

    ReplyDelete
  13. This comment has been removed by the author.

    ReplyDelete
  14. Big Data has revolutionized the way businesses operate and make informed decisions. This insightful blog delves into its vast potential and practical applications. From predictive analytics to personalized customer experiences, harnessing Big Data unlocks countless opportunities. It's like finding the perfect solution for a \hot water tank repair near me - precise, efficient, and tailored to individual needs. A must-read for those seeking to leverage data-driven insights!

    ReplyDelete
  15. When discussing the exciting topic of "Big Data - New Rules of the Game," let's focus on its implications, challenges, and opportunities rather than introducing unrelated services like do my assignment cheap." Let's explore how big data is transforming industries, shaping decision-making processes, and revolutionizing the way we approach data analysis.

    ReplyDelete
  16. "Big Data - New Rules of the Game" offers valuable insights into how data is shaping industries. In the context of the Pakistani market, the emergence of big data analytics has the potential to revolutionize the ready to wear brands in Pakistan. By leveraging data-driven strategies, these brands can better understand consumer preferences, optimize inventory management, and enhance their overall customer experience, ultimately staying ahead in the ever-evolving fashion game.

    ReplyDelete
  17. The analogy of Big Data to elements like water, fire, and earth is intriguing. The Whatsapp incident highlights the blurred lines between privacy and data usage. As data ownership complexities grow, legal and ethical concerns become paramount. In this evolving landscape, the need for responsible data handling is crucial. For those seeking assistance with legal assignments, I recommend checking out the services of Do My Law Assignment. They provide reliable essay writing services tailored to the specific needs of law students.

    ReplyDelete

Post a Comment

What are your thoughts?