is Acquired by Rakuten is a London based Estonian start-up. was created with a vision to reinvent the wheel of online clothing retail, by making it easier for buyers to figure out what actually fits them before clicking to purchase apparel. works as a virtual reality fitting system, where users are required to enter a set of their body measurements in order to pull up the correct images from’s database, giving the user the ability to confirm, without ever stepping in store, that the clothing item to be purchased would be a perfect fit. The images are created by robotic mannequins that expand or contract to give thousands of body dimension permutations.

The company has been successful in acquiring several major customers for its clothing fit services. SaaS recommendation to date include Adidas, Avenue32, Barbour By Mail, Boden, Ermenegildo Zegna, Hawes & Curtis, Henri Lloyd, Hugo Boss, John Smedley, L.K.Bennett, Mexx, Nicole Farhi, Otto, Pretty Green, Superdry, Thomas Pink and a host of others.

On the 13th of July 2015, Rakuten, a foremost Japanese e-commerce and e-finance group announced 100% stake acquisition of Prior to the acquisition, which was founded in 2010, had already realised $14.3 million in three rounds of funding:
     Seed: Sept 22, 2010 (USD 1.8M) - Estonia Development funds.
     Series A: April 17, 2013 (USD 7.2M) - (Cornor Ventures, Entrepreneurs Funds, Fostergate Holdings, SmartCap AS).
     Series B: Oct 13, 2014 (USD 5.3M) - (Entrepreneurs Fund, SmartCap AS, James B Gambrell).

Initially, Rakuten was approached to make an investment in, however, the Japanese company decided instead to make an outright offer for the company. agreed to this proposal because, in the words of the CEO of, James B. Gambrell, “It is the right partner. Rakuten is on the look out for ways to be creative to achieve success. We help connect the dots by providing value to different parts of the organization.
Amoo Venture Capital Advisory (Amoo) is privileged to have been able to contribute to’s market domination by providing operations support, mentorship and strategic guidance in 2010 - yet another success story. This led to Amoo receiving a letter of recommendation from the Estonian House of Parliament, for its contribution to the Estonian startup scene. As they say in Estonia, Palju ├Ánne! 


  1. This article gives the light in which we can observe the reality. This is very nice one and gives indepth information. Thanks for this nice article. If you are looking for the best Things to do around the world, this list has something for everybody from food to history and culture.

  2. I always search for the content that is written by you because you always provide authentic information in your writing. Nothing is more amazing than articles that attract and impress readers. You share your amazing thoughts, and your readers also love to give a positive response to it, that’s all. Keep it up. da vinci robotic surgery

  3. Thank you for offering such high-quality content. What you're doing is fantastic. I was a university student who came in second place in a music competition but misplaced all of my documents. I found pay someone to do my assignment to be really helpful, and I would recommend it to other students who are considering enrolling but are anxious about their assignments.

  4. It is a very informative article regarding to investment, share holders and shares. It made my vision so much clear. Thanks for sharing it. Now it's time to avail call center in Lahore for more information.

  5. Very great blog. This blog give me a lot of information. Keep posting are going to be expecting your next blog. Now it's time to avail Locksmith in Leeds for more information.

  6. This acquisition news is an exciting development in the fashion industry, and it reflects the growing interest of global players like Rakuten in the online apparel market. As Rakuten expands its portfolio, it's worth keeping an eye on emerging eastern clothing brands like Shomi Official, which offer trendy and stylish Pakistani brands ready to wear, capturing the essence of Eastern fashion for a broader audience.

  7. Thank you for providing such quality content. What you are doing is amazing. I'm a college student who placed second in a music competition but lost all of my documents. I found online dissertation writing servicefor me very helpful, and I would recommend this service to other students who are considering enrolling but are worried about their homework.

  8. Although the specific laws confirming the legality of male-sex doll marriages are still subject to change, David Carter was very strict about marrying the first best sex dolls he purchased, Sidore Kuroneko.


Post a Comment

What are your thoughts?