Wednesday, 24 August 2011

It's Getting Cold Outside

Within the last two weeks, billions of pounds were wiped off the financial equity markets, volatility hit record highs, technology IPOs went through controlled delays (e.g. Zynga), and hot tech startups are beginning to show cracks (e.g. Groupon).

Friday, 5 August 2011

Start-up Spotlight: Interview with Alex Kelleher founder of Cognitive Match

Can you give some insight into your background and how this led to Cognitive Match? Having studied psychology at university, a factor that combines what I’ve done is a fascination with how people behave and if we are able to change that behavior. This is really what the whole of marketing is about. My first company was an internet web design agency, designing sites for brands like Shell and in the early days of the internet (1995-2000). The key thing that came out of that was how much data the channel (i.e. websites) generates, particularly about how people behave, even back then.