By Joram Sengendo (Summer Analyst)
London 2012 took this nation by storm. The latest instalment of the Olympiad was Made in Britain and was a much bigger production than its first iteration, staged in Sparta in 776 BC but its essential nature remains the same. We are compelled by sport precisely because of its ancient and timeless elements. We are awed by the commitment of athletes who will measure out four years of training in miliseconds and milimeters.