Big Data is like water, fire and earth. Just like water, Big Data is continuously flowing, but if mismanaged, it can burn you like fire. And just like earth, it provides a platform for prosperity and growth. But as more and more personal data is being circulated, stored and disseminated, the risk of privacy breach is becoming a global issue.
I recently met a friend who talked about an interesting incident:
‘I do not use Whatsapp, and I have not even downloaded it nor tried it. However, one day I got a text message from my wife saying that I should download Whatsapp. Later that day I mention the text message to my wife, and she claims never to have sent that message. I got really curious about what had happened and felt perplexed about the whole situation.’