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Monday, 23 January 2012

Digital Bricks And Mortar

Having a website is akin to setting up a market stall - it is just the beginning of the trading process. One still has to stock one's stall, make sure what is being sold is visible (and obvious) to passerbys, promote the stall, and then sell! The internet parallel is putting up enough information and calls to action on one's website, optimising one's website to be 'visible' to search engines (SEO), making it user-friendly to visitors, and following up on your visitors' response to your calls to action.