Brasilicon Beach: Rio positions itself as the tech-hub of Latin America

By: Kingsley Egbuonu and Sandeep Ahluwalia

As the host for the 2014 World Cup and 2016 Olympics, Brazil is expected to attract the kind of trade and foreign direct investments that have become associated with these two global sporting events. However, this doesn't just happen automatically.  To realise any returns on its investments, there would be further expenditure and effort on the part of the Brazilian government to convince investors. Such efforts have already started with Rio Negocios - the international promotion agency for the city of Rio de Janeiro. This agency hosted conferences at Somerset House, also known as Casa Brazil, where British and Brazilian business leaders converged for investment discussions.

Relationship vs Productivity

A few months ago a colleague of mine realized that his client relationship was deteriorating. Response times dropped and the work being produced slipped further and further below acceptable standards. Our firm was keen to repair the damage and while we brainstormed possible solutions it hit me that our perception of the quality of the relationship was directly correlated to the quality of their output. Imagine the two variables are plotted along two axes.